Janapada Vrutti Kalakarula Sangam (JVKS), a leading social service organization based in the state of Andhra Pradesh, was Established in the year 2008. Renowned social activist Pulimamidi Yadagiri, a pioneer instrumental in the foundation and development of the organization, has been at the forefront.
The seeds of development planted two decades ago, with the aim of serving humanity, continue to grow through the unwavering efforts of the founder, Chief Functionary, and President, Pulimamidi Yadagiri Garu. His lifelong dedication aims to transform unorganized folk arts, singing, dancing,bhajanas praising Lord Sri Venkateswara, preserving Hindu culture and tradition, and serving devotees into an organized sector. The mission is to uplift the professional families of art enthusiasts from the poor and middle class, ensuring the continuity of heritage and progress in poverty alleviation and rural development.

JVKS prioritizes various fields, including training, skill development, empowerment of bhajana artists, dancers, and singers. The organization forms professionals into effective Self-Help Groups, fostering new and improved skills in arts such as Kolatam Chekka Bhajana, Kuluku Bhajana, Pandari Bhajana, Pillamgatlu, Kavadi Bhajana, Keelugurralu, Aasadi Kathalu, Jakkeeka, Gobbi Aata, Thappeta Goollu, Chettu Bhajana, Dappulu, Ballari Drums, Jamukulu, Dubbankulu, Guravayyalu, Urumulu, Lambadi Nruthyam, Chidathala Ramayanam, Oggu Kathalu, Koyyakaallu, Burra Katha, Dhimsa, Kommu Koyyalu, Mallana Kukkalu, Bethala Nruthyam, Veedhi Natikalu Janapada Nruthyalu, Puli Veshalu, Karra Samu, Kathi Samu . Its focus extends to livelihood promotion, adult literacy, health and sanitation, infrastructure development, capacity building of welfare institutions, and the welfare of the aged and differently-abled.

We meticulously select professionals and bajana artists, unifying them into teams of 15 members, which then form committees. These committees are registered to serve in the TTD Hindu Dharma Prachara Parishad in villages across all states of India.

In recognition of its commendable social services, JVKS has received numerous awards and national-level recognitions for its outstanding contributions in heritage preservation and promotion sectors.

Regularly celebrating annual meetings and festive gatherings, we showcase the rich cultural heritage through competitions and displays of folk art, singing, and dancing. Eminent dignitaries, TTD executive officers, officials, politicians, and heads of states grace these events, where outstanding professionals receive rewards and awards.

Our commitment extends to organizing health camps at the village and mandal levels, providing health advice, preventing substance abuse, and rehabilitating chronically ill patients among our members.

In the unfortunate event of untimely death among our organization's members, we provide immediate assistance by offering ₹5000 for funeral expenses to the bereaved family.

Every Purnami day of each month, our organization voluntarily distributes food to not less than 1000 poor and disabled devotees of Lord Venkateswara.

Annually, we organize a pilgrimage for our organization members to have darshan of Lord Venkateswara at Tirumala Tirupati, arranging for the ascent by walking the steps from the foothills during Pournami.

We provide nursing and medical assistance to our members by facilitating appointments at Sri Venkateswara Ramnarayan Ruia Government General Hospital in Tirupati, A.P.

We actively work towards re-admission of school dropout children from our members' families, coordinating with TTD Organization officials and providing necessary educational items to overcome financial barriers.

Our commitment extends to organizing health camps at the village and mandal levels, providing health advice, preventing substance abuse, and rehabilitating chronically ill patients among our members.

We actively engage with the latest IT technology for communication and coordination, transforming this unorganized sector into an organized force dedicated to serving Lord Venkateswara and preserving village traditions. Our goal is to hand over this cultural heritage to future generations, contributing to a vibrant and culturally rich India that is united from the village to the national level.

• ○ Our organization envisions a transformative initiative aimed at uplifting rural communities by selecting, training, and supporting 15 members in villages connected to our organization. The objective is to establish a society for small-scale production, leveraging assistance from both the Central and State Governments. This initiative seeks to provide sustainable livelihoods and financial wellness to the residents.
• ○ Central to our efforts is the provision of comprehensive training and support, wherein the arts, such as dancing, singing, and the preservation of folklore heritage, play a pivotal role. By promoting cultural activities, we aim to not only revive traditional practices but also create a sense of community and identity.
• ○ Furthermore, our organization is committed to the promotion of Hindu cultural heritage activities in villages. Through assistance, training, and support, we strive to ensure the continuity and vibrancy of our Indian cultural civilization.
• ○ To disseminate our cultural ethos, we plan to distribute and publish "dharma pracharam" in every nook and corner of India. This will be executed through wellorganized teams and effective coordination, reaching out to even the remotest villages.
• ○ Additionally, we aspire to act as a conduit for information on Central and State Government welfare schemes, spiritual activities, and cultural development programs. Our aim is to broadcast this information to every village, town, and city in India.
• ○ To centralize and streamline our organizational efforts, we propose the establishment of a training center in Tirupati as our main headquarters. With the support of the State and Central Governments and endowment boards, this center will serve as a hub for cultural development and professional arts promotion.
• ○ As a means of fostering camaraderie and motivation, our organization plans to organize annual sports competitions and cultural festivals. Awards and rewards will be presented to contenders from every state, encouraging our members to aspire for excellence and contribute to the betterment of society, all while serving Lord Venkateswara.
• ○ In recognition of the significant role Gurus play in our organization, we aim to facilitate a "Guru Parampara" scheme for pensions. We will seek the assistance of the Central and State Governments and the Ministry of Cultural Department to ensure the well-being of our esteemed Gurus.
• ○ Our vision is not just to create an organized cultural development sector but to weave a tapestry of tradition, progress, and service to society, all rooted in the divine spirit of Lord Venkateswara.